Publicity has to do with getting your messaging out to your target audience through use of the various media outlets, including traditional media (such as print publishing, television, cable, and radio) and the emerging technology-based media (such as digital publishing, streaming, podcasting, social media, hosted video, and blogs). Ideally, since credibility is often an issue when you are representing yourself and your brand in advertising, third-party endorsements of your products or services are sought in any well-conceived publicity campaign. Name recognition, credibility, authority, and search engine domination, are principal objectives. NXP uses its creative and operations personnel and expertise in order to achieve each of these goals.

While there is considerable overlap between the two, public relations (PR) is more appropriately centered on developing the perception and reputation of your company or organization and its brand rather than focusing chiefly on the name recognition and other aspects more ordinarily associated with publicity, as cited in the preceding paragraph. NXP’s capabilities relating to the creation of excellent PR are unsurpassed in the industry.

Publicity and PR operate together to complement other marketing activities, such as advertising, sales, and promotion, and NXP successfully integrates them for its clients’ benefit.